El color de la noche

El color de la noche

Loewe’s rebranding campaign, this campaign recover the Spanish values of the brand and reposition it on a younger target. The main objective was to generate a campaign which redefine the brand values getting the young generations.

Art direction + graphic design: Albert Coy
Photography: Judith Pérez

This is an academic project. Developed in EINA on 2014.
Subject: Art direction.
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