Limited edition packaging that contains the Authentic Home Match Jersey for the season 2014/15. The box was developed while working at Oxigen_ Comunicació gràfica. Premium product on sale at punctual stores of Spain, USA and Japan.
Design Agency: Oxigen
Client: FC Barcelona
Art director: Sònia Rodríguez Grau
Graphic designer: Carlos Pérez
Package design: Albert Coy Unión
Photographs: Marçal Vaquer
Type of work: Commercial work
Location (City/Country) : Barcelona / Spain
The packaging must transmit the elegance and values of the Club. Its shape makes the costumer experience the box from the first sight. We wanted people to fell in love with the pack, which contains emotions and the sensation of upcoming victories.
The main point was to experience the pre-match sensation, while opening the box and unleash the power of such a good product.
This flash/glow version was developed by Oxigen after leaving the agency keeping the same packaging shape:
-VISUAL Magazine de diseño, creatividad gráfica y comunicación #169 (Printed mag.)