Strategic movement that gives to Barcelona tourists the possibility to join Bicing from its hotels. New fares proposal for Barcelona tourists. Including tourism on the usual urban facilities makes easier having the bikes rolling round the city which means less carrying vans (improve Ajuntament costs).
Having the bikes rolling round the city facilitates to everyone to have a gap where park the bicycle whenever it’s needed. This low fares empower the tourists to contribute to build a smart city.
This is an academic work. Bicing Barcelona has no relation with this project.
*This project has been developed while coursing Master in Branding at ELISAVA.