Bsible is a lighting signage system that enhances the visibility of the urban cyclists.

It has been crafted to be easy to install and remove, as it is a product which the user will not leave installed when the bike is parked in the streets.

To develop brand’s visual identity I came up with the idea of ‘productifying’ the brand, so the identity works as the product. This way the brand identity explains the product itself. The dynamism of the changing lights allow us to have something playful in digital environments, and the concept of light/darkness was powerful enough to apply it with special ink treatments on print, merch and pop up stores (retail).


Mixed printing techniques:

-fluorescent ink for the brand

-One ink (black) printing + UVI ink

Bsible is a bicycle gadget to prevent accidents while riding in urban spaces with high fluency of cars.

The perfect bike complement to make yourself visible.

Client: Bsible

Year: 2017

Type of work: Visual Identity & Verbal Identity


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