Air Max Day 2016

Every year, Nike pays homage to its legendary trainers with Air Max Day. It is one of the brand’s most iconic campaigns, which we implemented in-store.

Every 26 March, Nike celebrates Air Max Day and takes the opportunity to reissue its most iconic trainer in an exclusive design. This year’s design, co-created by three of the brand’s historic designers, was inspired by Willy Wonka-style sweet factories. The implementation of the campaign included major stores, such as the one at Portal de l’Àngel, in Barcelona, where we also installed a service corner offering Nike ID personalisation, cleaning and lace lock engraving.


Design, implementation and production of the campaign AMD for Spain official Nike retailers.

Development and production of the 5 phased campaign: AM BigWindow, Hiroshi, Tinker, Mark and AM Day.

Air Max Big Window

Air Max HTM


Air Max Day


Client: Nike Sportswear

Studio: Lateral Thinking

Year: 2016

Project Manager: Nerea E.

Industrial Designer: Javi del T. & Gerard R.

Design: Rubén C., Nestor L. & Albert Coy


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