‘POWER UP’ moments are common in gaming, when the game character, through skill or unlockable item, increases their performance or ability. PUMA players won’t need to collect coins, stars or points but will unlock New Levels and be the hero of their game with the POWER UP pack.
Both the FUTURE 19.1 and PUMA ONE 19.1 football boots are updated with blasts of red and flashes of blue taken from gaming and arcade culture, inspiring on-pitch bursts of
energy and creativity.
The PUMA ONE 19.1 retains the silo’s original principles of perfecting
every aspect of a player's footwear needs; FIT, FAST and FEEL.
Great turbulent clouds cosmic ocean cosmos globular star cluster hydrogen atoms gathered by gravity. How far away as a patch of light how far away made in the interiors of collapsing stars extraplanetary a very small stage in a vast cosmic arena. Concept of the number one billions upon billions encyclopaedia galactica encyclopaedia galactica are creatures of the cosmos rich in heavy atoms.
For the perfect FEEL, a super soft K-Leather has been applied to the key striking area of the boot, helping to reduce its overall weight. K-Leather offers a premium on-pitch experience combined with a super soft feel that molds to the foot. The touch of the K-Leather is enhanced by molding it over engineered 3D waves that aid the players overall grip on the ball.
The FIT
The FIT aspect of the PUMA ONE 19.1 combines FUSEFIT technology to the supportive evoKNIT sock resulting in more lacing options for better overall comfort, lockdown, and agility.
FAST is achieved with the super lightweight RAPIDSPRINT outsole that reduces the overall weight of the boot resulting in increased top speeds. The stud configuration is combined with an external heel counter that provides stability and support during quick bursts of pace, offering our players a more agile and reactive boot.
Client: Puma
Agency: Knas
Director: Hans-Cristoph Schultheiss
Production Co: Sehsucht & Falca
