A new approach
During our first year working with Orbit gum (Mars INC.) we have been in charge of communicating the new brand positioning from “Eat, drink & Chew” to “Time to Shine”, which emphasizes on emotional messaging. To get there we created specific motivational content, which push our community to get the self-confidence while chewing a gum on different situations.
Due to the lack of specific communications material we restyled the brand key visuals on social media and positioned the brand with SEO oriented content in order to connect the brand with a wider target (not only in the field of health) We started working with Orbit on January 2017, and we restyled brand visuals with handcrafted stop motions and short video productions which help us to tell stories.
A 360 digital strategy
The sugar free brand needed a brand new website that helps them to communicate the brand new territory of the brand (Time ti Shine campaign). This new brand positioning needed to be contemporary and easy for the consumers to discover the whole range of products.
So we came up with a mobile first UI/UX that helps consumers to stay up to date with the last promos, campaigns and products. The structure of the site is a one-click in order to get that fast access to its content from the main page.
A deserved www space
Due to the lack of specific communications material we restyled the brand key visuals on social media and positioned the brand with SEO oriented content in order to connect the brand with a wider target (not only in the field of oral health). We started working with Orbit on January 2017, and we restyled brand visuals with handcrafted stop motions and short video productions which help us to tell stories.
Our goal was to develop a mobile first interface which communicates the new “Time to Shine” emotional campaign and contains the full range of flavours and product formats.
Client: Orbit (Mars)
Campaign: Prepárate para Brillar
Agency: AFTERSHARE.TV
Website production: RSB Media
Digital Management: Marta B & Eli M
Production: Xabi G & Júlia R
Accountants: Dani A, Laia G & Judit A.
