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Run Blue

Branding, Typography

Run Blue

The Brief

Create a visual representation of the Thirst Foundation newest campaign ‘Run Blue’. The Thirst founder, water activist and ultramarathoner Mina Guli created this campaign to accelerate the clean waters and sanitation for all UN’s ‘Sustainable Development Goal 6’.

This campaign has to be the trigger to encourage companies to sign up and commit to at least one of the Goal 6 principles. Also raise awareness about the water crisis.

Brief Must-have’s

Needs to incorporate a drop in it, be blue and connect to Thirst Foundation. The visual system has to be flexible to be able to incorporate brands in it.

Open to consider a ‘Run it Blue’ version.

Client: Thirst Foundation
Agency: H+K Strategies
Sector: Sports
Type of work: Logo design
Market: Australia
Year: 2022
Design: Albert Coy

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