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Run Blue

BrandingTypography
Run Blue is a campaign by Mina Guli and Thirst Foundation to raise awareness about the importance of accomplishing the UN's Sustainability goals to accelerate the cleaning of water and sanitation globally.
Thirst Foundation
2022

The Brief

Create a visual representation of the Thirst Foundation newest campaign ‘Run Blue’. The Thirst founder, water activist and ultramarathoner Mina Guli created this campaign to accelerate the clean waters and sanitation for all UN’s ‘Sustainable Development Goal 6’.

Must-have's

Needs to incorporate a drop in it, be blue and connect directly with Thirst Foundation. The visual system has to be flexible to be able to incorporate brands in it. Open to consider a ‘Run it Blue’ version.

Client: Thirst Foundation
Agency: H+K Strategies
Sector: Sports
Type of work: Logo design
Market: Australia
Year: 2022
Design: Albert Coy