The Brief
Create the perfect blend between Subway and Love Island to promote with content the New Series subs.
The Challenge
Fit the campaign into Love Island's look and feel keeping Subway brand safe and at the same level of hierarchy.
The Output
With the Digitas team and designated creatives we came up with a 360 campaign that included mainly social media content and TV actions. We created all the elements to roll out the campaign in a challenging timeframe. Including the production of swimwear and other assets like a Subway branded spinning wheel and question cards for the islanders to join a funny contest.
Swimwear
Social Content
Client: Subway x Love Island
Studio: Digitas
Producer: Jean D
CD’s: Dan McC & Luke B
Brand Identity, Logo & Graphic Design: Albert Coy
Year: 2023
