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Subway x Love Island

Art DirectionBranding
Branding for the collaboration between Subway and Love Island UK 2023.

The Brief

Create the perfect blend between Subway and Love Island to promote with content the New Series subs.

The Challenge

Fit the campaign into Love Island's look and feel keeping Subway brand safe and at the same level of hierarchy.

The Output

With the Digitas team and designated creatives we came up with a 360 campaign that included mainly social media content and TV actions. We created all the elements to roll out the campaign in a challenging timeframe. Including the production of swimwear and other assets like a Subway branded spinning wheel and question cards for the islanders to join a funny contest.


Social Content

Client: Subway x Love Island

Studio: Digitas

Producer: Jean D

CD’s: Dan McC & Luke B

Brand Identity, Logo & Graphic Design: Albert Coy

Year: 2023