Branding in Motion for the Centennial Anniversary of the Catalan Basketball's Federation
FCBQ
2022
A 100 years enjoying Catalan Basketball
The Catalan Basketball's Federation chased me to bring the logo of the Centenary to life. This logo, made in-house, was developed with many elements that appear in an specific order to tell a story. In this case, I also animated a brief amount of images to explain where the logo comes from and why hands are key on the initial jump.
A final countdown
The brand has its own tone and visual guidelines, so with this asset I also created a chyron aligned with the Centenary visual identity. This id was clean an simple to not to overwhelm the audience with a radically different brand and so are the chyrons that where supplied to the production company who had to assemble this with tones of footage easily.