Overview Novartis is undergoing a major transformation, shifting from a product-centric to a customer-centric strategy. As part of this shift, the NovartisPRO platform will be launched, consolidating information about Novartis’ therapeutic areas, products, and news for doctors. Within NovartisPRO, the neurosciences section, currently branded as NeuroHOUSE, will evolve into NeuroPRO, requiring a complete redesign of […]
Welcome to “Ball Religion,” where the reverence for basketball transcends the ordinary, blending seamlessly with the divine. This project is a testament to the fusion of artistry and technology, where AI imagery meets the enchanting world of 3D illustration. Join me on this journey as we delve into a realm where the spherical elegance of […]
The Brief Create the perfect blend between Subway and Love Island to promote with content the New Series subs. The Challenge Fit the campaign into Love Island’s look and feel keeping Subway brand safe and at the same level of hierarchy. The Output With the Digitas team and designated creatives we came up with a […]
The Brief To create visual identity guidelines for a film which aims to expose Putin’s plans to destabilise Europe, and strengthen support for Ukraine and the Ukrainian people, in the defence of their country. The Challenge To develop a visual language that works across diverse markets and keeps consistent. Create visual resources for stock imagery […]
https://albertcoy.com/wp-content/uploads/2023/02/Logo_FCBQ_morphing_Slow_05.mp4 A 100 years enjoying Catalan Basketball The Catalan Basketball’s Federation chased me to bring the logo of the Centenary to life. This logo, made in-house, was developed with many elements that appear in an specific order to tell a story. In this case, I also animated a brief amount of images to explain where […]
About Paul Paul Polman is a Dutch author, investor and businessman. He was the Chief Executive Officer (CEO) of Unilever. Whilst CEO of Unilever, from 2009 to 2019, he set an ambitious vision to fully decouple business growth from its overall environmental footprint and increase the company’s positive social impact through the Unilever Sustainable Living […]
The Brief Create a visual representation of the Thirst Foundation newest campaign ‘Run Blue’. The Thirst founder, water activist and ultramarathoner Mina Guli created this campaign to accelerate the clean waters and sanitation for all UN’s ‘Sustainable Development Goal 6’. Must-have’s Needs to incorporate a drop in it, be blue and connect directly with Thirst […]
Brief To create a personal brand for a Pitch&Putt player that stands out from other pro generic brands and that is directly connected to golf. For this brand was really important to be seen as active rather than the paused attitude of golf, so I designed a symbol that presented the brand as a competitive […]
Once upon a time… There was peace, calm and boredom… until Villain came up to bring some rock’n’roll to the typographic sphere. Villians is a display monospaced font that punches you in the face when you are not even expecting it.* *Disclaimer: Heroes may hate this font! This display font works great on posters keeping […]
‘POWER UP’ moments are common in gaming, when the game character, through skill or unlockable item, increases their performance or ability. PUMA players won’t need to collect coins, stars or points but will unlock New Levels and be the hero of their game with the POWER UP pack. Both the FUTURE 19.1 and PUMA ONE […]
Cover for the #85 printed magazine edition Yorokobu launched a design challenge to represent the magazine. In this magazine 11 artists were invited to create a character per artist (for the back cover) which compone the claim “Start moving” as part of a branded content action with Seat. This was the proposal I made based on […]
A new approach During our first year working with Orbit gum (Mars INC.) we have been in charge of communicating the new brand positioning from “Eat, drink & Chew” to “Time to Shine”, which emphasizes on emotional messaging. To get there we created specific motivational content, which push our community to get the self-confidence while […]
Limited edition packaging for the Authentic Home Match Jersey for the season 2014/15. Premium product on sale at few selected stores of Spain, USA and Japan. The packaging had to transmit the elegance and values of the Club. Its shape makes the customer experience a ritualesque habit when reaching the jersey for its use when […]